For each market research project, we bring together high calibre experts. This results in better insights, better decisions and ultimately better patient outcomes.
Following are a few of our strategic partners, to give you an idea of the level of experience that you are likely to be working with:
Stephen Potts
Healthcare Market Research Specialist
Expertise:
I am, fundamentally, an experienced healthcare researcher, well-versed in a variety of research methodologies and therapy areas. However, I find the following elements are often what truly make a difference for my clients:
1. A Can-Do Approach - I aim to bring a positive, practical attitude to every project. While the work is often complicated, the collaboration shouldn't be a chore. I focus on keeping things moving forward efficiently and with good humour.
2. A Strong Network - Over the years, I’ve had the privilege of working alongside some truly excellent people. I value this network immensely and know how to bring the most appropriate experts together, quickly and effectively, to solve a client’s specific challenge.
3. Global Knowledge - Having managed teams and operations across Europe and Asia, I possess a detailed understanding of diverse healthcare systems and cultures. This global perspective is crucial when developing solutions for international markets.
Contact me: On Linkedin
Simon Fitall
Longitudinal patient data expert
Expertise:
Simon is an expert in the capture, analysis and interpretation of all forms of longitudinal patient data. From designing methodologies to improving legacy techniques, modelling and forecasting, to advanced applications of Bayesian and AI methods to the complex process of understanding how markets operate from the perspective of the HCP/patient relationship. Simon has been innovating market research into longitudinal patient data for over 30 years. With a keen eye to the specifics of deriving benefits from complexity, Simon has built patient longitudinal data into dozens of applications across the full spectrum of use cases in the bio/pharma industry.
Contact me: On Linkedin
Peter Simpson
Healthcare Decision Making and Communications Expert
Expertise:
Peter has fifty-six years of experience in global health and science markets. He has held senior executive positions in finance and business management in global specialty chemicals and pharmaceuticals.
Moving agency side he founded a number of companies including Segmedica, well known for its behavioral science tools (now a division of Research America, Inc.)
Peter is an expert in healthcare decision making, HCP / patient interactions, adherence, and persistence. He has studied cultural variations in healthcare decisions and behaviors. His specialties include segmentation, positioning, healthcare communication, and patient journey.
An advanced moderator and researcher, he is the developer of the Aveline™ AI powered knowledge environment which is upgrading healthcare insights.
A frequent conference speaker, he is active in Intellus and has spent time on the Board.
Contact me: On Linkedin
Richard Goosey
Advanced Analytics Expert
Expertise:
Senior Data Scientist & Analyst, modelling expert and methodologist with global leadership experience across healthcare, pharmaceuticals and market research. A Chartered Statistician and Fellow of both the Market Research Society and Royal Statistical Society, recognised for pioneering advanced analytics, forecasting frameworks and decision-modelling solutions that influence industry standards. He has led global multidisciplinary teams, shaped brand equity systems and contributed extensively to thought leadership as an award-winning international speaker. His current interests focus on simplifying complexity through AI-inspired methods and applying behavioural economics to explain and harness variation in real-world decision making.
Contact me: On Linkedin
Chris Harvey
Behavioural Science and Behaviour Change Expert
Expertise:
Chris is passionate about inspiring change and driving growth for pharmaceutical businesses. He uses practical insights and approaches from behavioural science to help clients to better understand, predict and influence target audience behaviour. Chris has nearly 20 years’ experience in the research industry and holds an MSc (Distinction) in Behavioural Science. As well as having been a 2025 EPHMRA Annual Conference speaker, he is an active member of the BHBIA. Chris is also a regular behavioural science trainer for the UK Market Research Society, and a member of the Global Association of Applied Behavioural Scientists.
Contact me: On Linkedin
Dr. Natalia Kutishcheva
Physician & Medical Expert
Expertise:
Natalia is a Medical Doctor (MD) with over 10 years of clinical experience in Internal Medicine and Cardiology, including experience in hospital and emergency care settings. She brings a strong clinical foundation to the interpretation of medical data, treatment pathways, and real-world decision-making. She provides medical expertise across healthcare and pharmaceutical research, supporting the validation of clinical concepts, refinement of study design, and maintenance of scientific and methodological accuracy. Natalia combines an evidence-based, clinically grounded medical perspective with a clear understanding of physician behaviour to help generate insights that are both clinically relevant and practically actionable.
In addition to her clinical background, Natalia brings hands-on experience working within pharmaceutical organisations in marketing roles across international markets, offering practical insight into how research findings are perceived, interpreted, and applied within healthcare and pharmaceutical organisations.
Contact me: On Linkedin
Dr. Claire Edkins
Claire brings a rare combination of deep clinical authority and practical insight, making her a valuable advisor for pharma, medtech and surgical device companies who need more than credentials — they need someone who can tell them whether their product, proposition or research question will actually stand up in the real world. As a Consultant Anaesthetist and practising NHS clinician with 30 years of experience, she offers direct expertise in drug delivery, regional anaesthesia, obstetric care and perioperative patient safety — all commercially active therapeutic areas where clinical feasibility and practitioner acceptance are critical to success. Working within a specialist pre-operative assessment team, she has current, on-the-ground insight into surgical pathways, clinical decision-making and the practical barriers that determine whether new products and technologies are adopted or ignored. As an NHS Medical Examiner, she brings additional rigour around governance, patient safety and meticulous attention to detail that clients find invaluable in quality-sensitive research contexts. Her Postgraduate Award with Distinction in AI in Healthcare from the University of Warwick equips her to apply that same critical, clinical scrutiny to digital health products and data-driven innovation. Claire's value lies in asking the questions that matter: will this work, does it fit into real clinical practice, and what difference will it actually make?
Contact me: On Linkedin
Carlos Hernandez
Consumer Health Qualitative Expert
Expertise:
Carlos Hernandez Jr. brings 25 years of global market research experience, with deep expertise in consumer health and healthcare insights. He has worked across Europe and APAC, helping healthcare and FMCG brands understand not just what people do, but how health, wellbeing, and culture shape everyday decisions. Carlos blends rigorous research with imagination, turning complex consumer health insights into clear, creative strategies that help brands stand apart in crowded categories. From shaping healthcare communication in APAC to decoding patient and consumer behaviour in Europe, his work focuses on making health brands more human, relevant, and meaningfully remembered.
Contact me: On Linkedin
Clickscape
In-The-Moment Expert
Expertise:
Clickscape is the only research tech capable of recording emotions, observations, symptoms, needs or behaviours in a split second, exactly when they happen in the real world. Whether it’s brands, media, people or symptoms; Clickscape will take you into the moment.
Find out more:: Website
Elizabeth Kehler
Activation Strategist
Expertise:
When it comes to building insight led strategic plans, the learning needs to be activated in a way that leads to the desired change for the team and the business. That involves more complex conversations and considerations. And these cannot wait until the end of the project. I come in at the start to ensure the design of the research will provide the opportunity to deliver on strategic business questions. It's important to scenario play outcomes of the research before it goes live to ensure the best questions are going into it. Then, we get to the meat once the research has completed, where I thoroughly love working with teams to navigate opportunities and facilitate planning strategies that have the highest potential to result in success.
Contact me: On Linkedin
